Cookie Policy
This policy explains what cookies we use on lifeinco.co, what each category is for, and how you can accept or reject the optional ones. It complements our Privacy Policy.
1. What cookies are
Cookies are small text files that a website saves in your browser when you visit it. They allow the site to remember information about your visit (selected language, logged-in session, preferences) and to understand in aggregate form how the content is used.
Some cookies are essential for the site to function. Others are optional and only activate if you explicitly authorize them.
2. Cookies we use on lifeinco.co
2.1 Strictly necessary (no consent required)
These cookies are essential for the site to operate correctly. They do not require your authorization because without them the site could not provide its basic functions.
| Cookie | Purpose | Duration |
|---|---|---|
NEXT_LOCALE | Remember the selected language (ES or EN) between visits. | 1 year |
lifeinco-cookie-consent | Save your choice on optional categories to avoid showing the cookie banner on every visit. | Persistent localStorage (until you clear the browser) |
Record of your choice. When you choose in the banner, we store in our systems the date, the version of this policy and the option you picked, with a random identifier, as proof of your authorization (Colombian Law 1581 of 2012, art. 9). If you choose "Essentials only", that record does not include any identifier of your browser.
2.2 Functional (require consent)
These cookies improve the experience by remembering specific preferences. They are only activated if you accept in the banner.
| Cookie | Purpose | Duration |
|---|---|---|
| Reserved for future expansion | We do not currently use additional functional cookies. This section will be updated when added. | N/A |
2.3 Analytics (require consent)
They are only activated if you choose "Accept all" or tick "Analytics" under "Settings". They let us know which pages are visited, from which device, and which contact buttons are clicked, so we can improve content and experience. We do not identify visitors by name, except in two cases: when you arrive through a personal link LIFE·IN·CO sent you by email within a business conversation, or when you leave your details in a form. In those cases we associate your visits with that contact to follow up. We do not use browser fingerprinting and we do not store your IP address.
| Service | Purpose | Duration |
|---|---|---|
LIFE·IN·CO first-party analytics (lic_aid) | Random browser identifier to measure visits, page views and clicks on contact buttons. Data is stored in our systems on Google; it is not sold or shared with advertising networks. | 13 months |
| Microsoft Clarity | Heatmaps and anonymous session recordings to find usability problems on the site. | Up to 1 year |
Google Analytics 4 (_ga, _ga_*) | Visit statistics and site conversions (forms, subscriptions, demo requests). Without marketing cookies, Google advertising signals stay disabled. | Up to 2 years |
Visit profile (lic_perfil, local storage) | Remembers how many times you have visited and which sections you have seen, to show you at most one relevant invitation per visit (book a demo, subscribe to the newsletter or share the site). Deleted if you withdraw analytics. | Until you clear the browser |
You can change or withdraw your authorization at any time from "Cookie settings" at the foot of every page, or by clearing the site's cookies and storage in your browser. To access, update or delete data associated with you, write to the email at the end of this page.
2.4 Marketing and advertising (require consent)
They are only activated if you choose "Accept all" or tick "Marketing" under "Settings". They let us measure our campaigns and show our ads on Meta (Facebook and Instagram) and Google to people who visited the site or have similar interests. The platforms receive the page visited and conversion actions (for example, sending a form or requesting a demo), not your name or email. We do not upload contact lists to these platforms without your authorization.
| Service | Purpose | Duration |
|---|---|---|
Meta Pixel (_fbp) | Campaign measurement, audiences of people who visited the site and lookalike audiences on Facebook and Instagram. | Up to 90 days |
| Google advertising signals (Google Ads, Consent Mode) | Campaign measurement and Google ads for people who visited the site. | Up to 90 days |
You can change or withdraw your choice at any time from the "Cookie settings" link at the foot of every page. Meta and Google also process this data under their own policies.
3. Embedded third-party cookies
When you interact with embedded third-party elements, those services may set their own cookies under their own policies:
- Calendly: if you open the booking widget on /contact, Calendly may set cookies to manage the booking session. Calendly policy.
- Google reCAPTCHA: if Formspree activates reCAPTCHA on the contact form, Google may set anti-spam cookies. Google policy.
These third parties operate under their own privacy policies and we do not directly control their cookies. If you reject optional cookies in our banner, we do NOT embed those third-party widgets.
4. How to manage cookies
You have three ways to manage cookies on lifeinco.co:
- Cookie banner: on your first visit a banner appears at the bottom of the site with two options: “Accept all” or “Essentials only”. Your choice is saved locally.
- Browser settings: all modern browsers allow you to view, block and delete cookies. Check your browser's documentation (Chrome, Safari, Firefox, Edge, Brave).
- Change your choice: if you want to modify your cookie consent after choosing, clear lifeinco.co's localStorage in your browser and refresh the site. The banner will appear again.
5. Your rights
Cookies may contain personal data (such as your IP). Therefore, all rights described in our Privacy Policy also apply to information collected via cookies.
6. Changes to this policy
We may update this policy when we add or remove cookies, change purposes, or when applicable regulations change. We will notify material changes through site notice and, when applicable, by requesting new authorization.